Small business owner Deanna Yang is proof a childhood dream can be realised with a good idea, sheer determination and some financial help.
Fond childhood memories of eating cookies with fresh milk from a glass bottle was the inspiration behind her quirky new business Moustache – Auckland’s first milk and cookie bar. And the word is spreading of her winning cookie and milk combination.
While completing a communications degree at university Deanna realised opening her own cookie business was what she was meant to do – to be her own boss and bake the cookies she loved so much as a child. So for the next three years she studied, devised a business plan and worked three jobs to fund the venture.
But at 22 years of age, with little credit history and no business experience, Deanna faced a set-back – banks would not provide her funding. The initial set-up was going to be costly and her savings wouldn’t stretch that far.
This is where Silver Chef’s Rent.Try.Buy® funding solution was able to help.
Instead of buying a new oven, mixer and dishwasher, worth $15,000, Deanna chose to rent them through Silver Chef, and used her hard-earned cash in other areas of the business.
Within nine weeks of opening her doors, the demand for her delectable cookies, which are packed with quality chocolate and old sweet favourites, had outgrown the equipment she used to make them. The flexibility of Silver Chef funding has allowed her to upgrade to a larger oven and mixer to keep up with the insatiable demand.
“Silver Chef finance allowed me to open the doors to my new business. As a young person with big dreams but little business experience, Silver Chef believed in me when other lenders didn’t. Silver Chef’s unique hospitality equipment funding enabled me to fast-track the opening of my business and then upgrade my equipment in the initial weeks, without fuss.
The seamless process has boosted my business as I’ve been able to increase the amount of cookies I bake. I would never have been able to do this if I had purchased the kitchen equipment and tied up all my capital. I’m comforted to know that as Moustache expands, Silver Chef will be there to offer equipment funding that suits my business.” – Deanna Yang, Moustache